It’s also something that’s generally good for Apple’s customers: ordinary consumers. That’s a hard problem to fix, because Apple’s focus on privacy is one of its key differentiators, and a major calling card in an era when “big tech” is virtually synonymous with surveillance capitalism.
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“Because Google and Amazon, I think we all know they’re as willing as anything to take all the user data they can get their hands on and teach their algorithms how to know us even better.” “It’s possible that Apple’s focus on user privacy is what’s slowed down its development of voice assistants,” he says. One of the problems, tech analyst Robert Scoble told me late last year, is Apple’s focus on privacy. While Siri now has 20 time more facts at hand than it did three years ago, Apple says, the most prominent new feature in Apple’s iOS 14 preview for Siri, with top billing, is that it has “a new compact design.” A new design might be nice - and, in fact, it is: Siri will no longer take the full screen when it’s active - but greater intelligence and usability is essential.
in testing and every sort of comparison I’ve seen, Google Assistant gets that edge for that conversational capability.”īut in spite of Apple hiring Google’s AI chief two years ago, Apple still can’t seem to quite get Siri up to par.Īnd that doesn’t seem to be changing in iOS 14, Apple’s new mobile operating system that will likely launch in September of this year. “It’s just a little bit more conversational. “I think it’s Google Assistant, just by a nose probably over Amazon Alexa right now,” Jackson says in answer to a question about which assistant is smartest.
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